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The Exposure Podcast by The Expo Group

Welcome to the inaugural podcast from The Expo Group. The Exposure Podcast is produced and hosted by Todd Carruth and Dana Freker Doody. Our goal is to provide you with information about the exhibit and events industry in an entertaining and addictive way. (Feel free to subscribe!) We plan on publishing each month to coincide with our newsletter, The Exposure. We also plan on never going over 30 minutes and no inane soliloquies. If you have any questions about the podcast, please contact us at info@theexpogroup.com
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Dec 6, 2018

As we wind down 2018, it's time to look ahead with our guest this month, the newly announced VP of Business Development for Tarsus US and our good friend Rachel Wimberly.  Rachel shares her considerable insight on what’s driving growth for trade shows in 2019 and big-picture global trends she sees happening in the new year.

We also get a sneak peek at Dana's session at IAEE Expo! Expo! about Elevating Events with Pop-Up Principles and we get a few New Year's resolutions. 

Nov 6, 2018

Our guest this month is Branded Marketing Manager Kristin Grons recorded live from the AAPEX show in Las Vegas.  Kristin shares her thoughts on measuring success at trade shows, how exhibiting fits into her whole branding, marketing and communications strategy and more.   Todd and Dana share insights from their recent webinar on exhibitor education and we invited listeners to visit us at IAEE Expo! Expo! to get a special prize!  

Oct 2, 2018

Welcome to The Exposure Podcast for October 2018 brought to you by The Expo Group. This month our hosts Dana Freker Doody and Todd Carruth visit with strategist, consultant and public speaker Carrie Lannon on the importance of personal branding. We also share info on a great session from our VP of Creative Nicole O'Leary about multi-generational design, some notes from the recent CEIR Predict conference and Corey Kelley explains the future of blockchain.  Look for a webinar coming from Todd and Dana about exhibiting 101 and here is a link to our Multi-generational Design Webinar from earlier in the year. 

Multi-generational Design

 

Thanks For Listening! 

Sep 7, 2018

This month, we talk with our own EVP of Marketing and Client Strategies Ken Dec about the strategy behind creating a successful exhibit, the structure itself and how great looking rentals like our new Perspective Series can be good for trade show organizers.   

Dana shares some tips on Cause Positioning and we say goodbye to The Expo Group's very first employee! 

 

Thanks for listening! 

Aug 1, 2018

This month, we visit with Amanda Helgemoe from Nuvista Event Management Services and talk about the Exhibitor Advocacy group and how proactive customer service with your exhibitors can help enable show growth.  We also get some handy tips from Broadway, IAVM and look forward to the TSNN Awards in Louisville where we hand out The Expo Group Show Manager of the Year Awards. 

Jul 2, 2018

Thanks for listening to The Exposure Podcast from The Expo Group. This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  Corey Kelley brings another digital download about conversational platforms. 

For more information about The Expo Group, visit us online at theexpogroup.com. 

Jun 5, 2018

This month, The Exposure Podcast brought to you by The Expo Group jumps into Exhibitions Day or (Global Exhibitions Day) on officially June 6.  Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy. Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force.  He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.

We also review some observations delivered from our friend and human-centered design expert Mickey McManus at the recent ECEF event from Lippman Connects. 

Another great Digital Download from Corey Kelley about digital twins and we get scoop on Where In The World was Todd Carruth as he travels to Alaska and takes a cruise for the first time. 

Thanks for listening! 

May 2, 2018

This month, we visit with Amy Schwandt from AC Business Media and a former The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plus another great Digital Download from Corey Kelley about the internet of things. 

Thanks for listening! 

Apr 5, 2018

This month we visit with Exhibit Magazine writer and author Charles Pappas about his new book, Flying Cars, Zombie Dogs and Robot Overlords - How Worlds' Fairs and Trade Expos Brought You The Future.  Prepare for some amazing stories about the history of trade shows and how influential they remain to this day. 

We also find out Where In The World is Dana Freker Doody and talk about Global Meetings Industry Day and how Meetings Mean Business.  We also share info on ASAE's XDP event and other events happening in April. 

Corey chimes in with another Digital Download about AI and events and we remind you about recognizing greatness with a SMOTY Award Nomination. 

Thanks for listening! 

Mar 6, 2018

Thanks for listening! It's our 3-year podcast anniversary! This month, our guest interview is with Carrie Ferenac, the president and owner of Convention News Television. Carrie talks about her background in news media and provides some tips on video marketing for the events and exhibits industry. We also talk about Exhibitions Day and why she is passionate about advocacy. Todd and Dana share some updates about our recent Kickoff event and how companies can benefit from having an annual all-employees meeting. Another great Digital Download from Corey Kelley as he continues his series on the top event tech of 2018 and we mention that The Expo Group's Show Manager of the Year Award nominations are now open for 2018. 

Questions or comments can be sent to rethink@theexpogroup.com 

Feb 2, 2018

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate.  Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool.  Dana shares more info about her recent sessions at PCMA Convening Leaders and Corey Kelley continues his look at top tech trends for 2018 with his take on AI foundation.  

Jan 5, 2018

In this month's podcast, Dana and Todd preview several sessions at PCMA Convening Leaders plus we talk with Travis Hendricks, Sr. Brand Manager for La Quinta Inns and Suites.  Travis shares his thoughts on the future of face to face events, new ideas they are trying out at their shows and how he inspires his team. 

We also hope that Dana gets over her cold in time for PCMA Convening Leaders in Nashville. 

Thanks for listening! 

Dec 7, 2017

In this month's podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA. 

We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says "Wow!"

Nov 2, 2017

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and out who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio and whether or not Todd will shave in Mo-vember. 

Oct 4, 2017

Welcome to the October 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss event security and EMSSI, The Exhibitions and Meetings Safety and Security Initiative.  Plus  we visit with the Speaker Whisperer, Karin Krogh from Engaging Meetings on how to best prepare for your speech, presentation or panel appearance.   Another great Digital Download from Corey Kelley concerning the power now available in your palm and we tease with our tagline for Expo Expo 2017 - We invest. You grow.  And hopefully, you listen as well. 

Sep 5, 2017

In this month's podcast, Dana and Todd discuss the TSNN/SMOTY awards event, reaching a creative flow, and tiny houses on the show floor with our guest Elena Grant from Taffy Event Strategies.  Another great Digital Download from Corey Kelley concerning algorithms versus face to face and we find out where in the world is DFD this month! 

Thanks for listening! 

Aug 3, 2017

This month, Dana and Todd talk with "disruptor" Stuart Ruff-Lyon, VP of Events and Education from The Risk Management Society and one of our newest The Expo Group Show Manager of the Year honorees.  We also find out "Where in the World is Dana Freker Doody" and we find out that another disruptor in our industry has written a book. 

Jul 4, 2017

Welcome to the July 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with a member of The Expo Group's new Level 5 Team, Gary Wokas. Gary shares his thoughts on the future of experience design and working with corporate and higher education event planners.

We also find out "where in the world is Dana Freker Doody" this month and we lament the fact that you should not shoot off fireworks in the city limits. 

Jun 5, 2017

Welcome to the June 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with Kevin Dana, Executive Director of Marketing and Product for CORT Trade Show and Event Furnishings. 

Kevin shares his thoughts on the future of event design, where he gets his inspiration and the coolest thing he's seen lately to wow attendees.

Dana Freker Doody share her thoughts on the recent XDP event and Todd tries out his radio voice. 

Thanks for listening! 

May 8, 2017

Welcome to the May 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with the Senior VP of Meetings and Expositions for ASAE, Amy Ledoux.  She discusses her history with the organization and how ASAE helps associations on so many levels including an exciting event in May called XDP - Xperience Design Project. 

Dana and Todd also recap recent events and give you an opportunity to win a special prize from The Expo Group just by listening.

Also, it might be somebody's birthday month. 

Apr 6, 2017

This month's podcast features an interview with our new Executive VP of Marketing and Client Strategy, Ken Dec.  Ken shares his thoughts on Exhibitor Live and the upcoming free webinar, Experiential Storytelling Strategy.  We also talk about Global Meetings Industry Day and preview upcoming events in the industry.  Corey Kelley with a Digital Download about evolving AI. 

Mar 3, 2017

March marks the 2nd anniversary of the Exposure Podcast.  Thanks for listening! (and subscribing) . This month features an interview with speaker, author, trainer, and mentor Judy Hoberman as she talks about being authentic to your brand, consistent with your message and provides sales tips to industry professionals and explains the SKIRT philosophy.  Dana shares her thoughts on our KickOff HUB, Todd shares information about his alter ego, Sales Todd,  and we take a look at upcoming events in the industry.  

Feb 3, 2017

Welcome to the February 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month features an interview with Velvet Chainsaw's VP of Professional Connexity, Sarah Michel as she talks about how speakers are morphing into the role of facilitators and provides some great tips on improving member and attendee experiences.   Dana shares her thoughts on PCMA Convening Leaders last month in Austin and we take a look at upcoming events in the industry.  Also Corey Kelley wants to work wearing a VR helmet! 

Jan 6, 2017

This month, the Exposure Podcast is all about sharing some of the best bites of information provided by our guests and looking ahead to trends you need to know about in 2017.

The Exposure Podcast hosted by Dana Freker Doody and Todd Carruth is brought to you by The Expo Group - a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. 

 

Dec 1, 2016

This month, the Exposure Podcast is all about technology as Dana and Todd discuss tech trends from Event Tech Live 2016, an interview with tech expert Dahlia El Gazzar and we find out Dana and Todd's favorite tech-related gadgets just in time for the holidays!

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