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The Exposure Podcast by The Expo Group

Welcome to The Exposure Podcast produced by The Expo Group. Hosted by The Expo Group's Director, Brand Experience Todd Carruth and VP, Communications & Public Relations Dana Freker Doody. Our goal is to provide you with information and interviews about the exhibit and events industry in an entertaining and addictive way. (Feel free to subscribe!) We publish each month to coincide with our newsletter, The Exposure. We also never going over 30 minutes and no inane soliloquies. If you have any questions about the podcast, please contact us at rethink@theexpogroup.com
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Now displaying: Category: business
Apr 1, 2020

Welcome to the home edition of The Exposure Podcast from The Expo Group. Our guest this month is Danalynne Menegus, Managing Editor for Corporate Event News.  Danalynne shares her expertise on how you can best provide information to every stakeholder during difficult times.  We also discuss tips about working from home and test out a new mindfulness bell.  Stay healthy! 

Mar 3, 2020

Thanks for listening! This episode marks the 5th year of The Exposure Podcast from The Expo Group.  This month, Todd and Dana visit with SMOTY Winner Marc Acampora from Informa's WasteExpo and share info on "cathedral learning" and how to wash your hands properly. 

Feb 1, 2020

Welcome to The Exposure Podcast from The Expo Group. This month, Todd Carruth and Dana Freker Doody share their reactions to The Expo Group's latest acquisitions, plus a great interview with the President and COO of Exhibitor Media Group Randy Acker.  Corey Kelley returns with his thoughts on hyper-automation and we learn more about design thinking. 

Jan 7, 2020

It's a new year, a new decade and a new logo!. Catch the January edition of The Exposure Podcast featuring Dana Freker Doody and Todd Carruth as they interview EvConFitness founder Hadley McClellan on how to connect events with wellness, being more mindful and intentional in 2020 plus Dana offers a special incentive to podcast listeners. 

Dec 3, 2019

This month Dana and Todd take the show on the road to downtown Dallas and the Omni Hotel for the TSNN (Trade Show News Network) Awards and the SMOTY (Show Manager of the Year) Awards.  Our guests this month include Rachel Wimberly - EVP of Business Development at Tarsus Group and President/Editor-in-Chief at TSNN, Kevin Brown - 2019 SMOTY Winner and Director of Meetings & Travel at American Hospital Association, Emile Davis - 2019 SMOTY Winner and Director of Exhibits & Sponsorships at Society for Human Resource Management and Arlene Shows - Marketing Manager at Tarsus Group. 

Nov 5, 2019

This month on The Exposure Podcast by The Expo Group, Todd Carruth and Dana Freker Doody talk with Nicole O'Leary about transforming your event through new revenue opportunities.  We also share a "mindful moment" about event hospitality and Corey Kelley talks technology trends for 2020. 

Oct 1, 2019

This month Dana and Todd visit with Dee O'Neil with the Brain Performance Institute from the University of Texas at Dallas. Dee will be speaking at the TSNN Awards and she shares her thoughts on understanding brain health, mindfulness and creating awe!  We also discover why Dana's not a fan of October and Corey Kelley dives into deepfakes on the Digital Download. 

Thanks for listening and share with a friend! 

Sep 3, 2019

Thanks for listening to the Exposure Podcast by The Expo Group.  This month, Todd and Dana talk to Tom Cindric, the new president of Winsight Exhibitions where he will oversee the largest annual food show in America - The National Restaurant Association Show.  Dana shares some insights on design thinking and Todd talks about how to avoid being bored. Corey Kelley returns from vacation with a Digital Download on cybersecurity. 

Aug 5, 2019

This month, Todd and Dana talk with meeting planner, consultant and author Jessica Levin as she shares her insight on charitable activations for association and corporations.  Also, we get to "let it go" with the monthly mindful moment, find out where The Expo Group is this month and a listener makes Todd very happy.  Corey Kelley is on vacation and returns next month for another Digital Download. 

Thanks for listening! 

Jul 2, 2019

This month, Todd and Dana talk to event podcast pioneer Mike McAllen and how podcasting can be an effective community building tool for your association, event or trade show.   We also explore local experiential opportunities and Corey shares thoughts on Facebook's cryptocurrency. 

Jun 3, 2019

Journalist Michael Hart shares insights he discovered while researching for The Expo Group's latest white paper, The Invisible Exhibitor: What They're Still Not Telling Youi. Todd talks about innovations from Experiential Marketing Summit 2019, Dana gets excited about Exhibitions Day and Corey explores TikTok and AI Apps in this month's Exposure podcast. 

May 1, 2019

Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.

This month on The Exposure Podcast, we visit with Roger Rickard from Voices In Advocacy about Exhibitions Day and the issues that are affecting the event industry as well as how we can advocate in our own communities.

Dana discusses brain health and our monthly mindful moment with Todd is about making connections.  Don't miss Corey's Digital Download as well!

Apr 3, 2019

This month on The Exposure Podcast, we visit with Manolita Moore, VP, Exhibit Sales & Operations with the North American Veterinary Community and learn some new ideas for acquisition and retention for trade shows. 

Dana discusses how trade show floors have evolved over the past decade and we all share another monthly mindful moment with Todd.  Don't miss Corey's Digital Download as well! 

Thanks for listening.  Any comments or questions, just email us at rethink@theexpogroup.com 

Mar 6, 2019

Welcome to the March 2019 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.

This month, we celebrate our 4th year of The Exposure Podcast.  Thank you so much for listening! 

Our featured interview this month is a visit from industry veterans and podcast hosts Don Svehla from Exhibit City News and Mike Morrison from WS Displays. Their popular podcast, The Don and Mike Show focusing on the event world, trade shows and experiential marketing is produced twice a week and we explore their backgrounds in both the event industry and podcasting. Plus we get their thoughts on the ExhbitorLIVE show.  Corey is back with a new Digital Download and Dana shares info on how to drive engagement at your event.  Also, listen for the new Monthly Mindful Moment from Todd!

Feb 6, 2019

Welcome to the February 2019 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth.

This month, we visit with our VP of Sales Development Shannon McDaniel  (starts at 9:02) about our new event technology platform ExpoSuite.  Dana shares some tips from our new Invisible Exhibitor Study plus another a “mindful moment” with Todd.  And Corey is back with a new Digital Download.  Also, this month Dana and Todd are interviewed on the Don and Mike Show.  Be sure and look for their podcast

Jan 4, 2019

Happy New Year! This month, The Exposure Podcast focuses on security and we talk to Doug DeLancey with Homeland Security and the many resources available to take proactive steps to help make events more secure.  We also review some key requirements needed to make your event more secure as well as look ahead to PCMA Convening Leaders in Pittsburgh.  Plus a "mindful moment" with Todd. 

Dec 6, 2018

As we wind down 2018, it's time to look ahead with our guest this month, the newly announced VP of Business Development for Tarsus US and our good friend Rachel Wimberly.  Rachel shares her considerable insight on what’s driving growth for trade shows in 2019 and big-picture global trends she sees happening in the new year.

We also get a sneak peek at Dana's session at IAEE Expo! Expo! about Elevating Events with Pop-Up Principles and we get a few New Year's resolutions. 

Nov 6, 2018

Our guest this month is Branded Marketing Manager Kristin Grons recorded live from the AAPEX show in Las Vegas.  Kristin shares her thoughts on measuring success at trade shows, how exhibiting fits into her whole branding, marketing and communications strategy and more.   Todd and Dana share insights from their recent webinar on exhibitor education and we invited listeners to visit us at IAEE Expo! Expo! to get a special prize!  

Oct 2, 2018

Welcome to The Exposure Podcast for October 2018 brought to you by The Expo Group. This month our hosts Dana Freker Doody and Todd Carruth visit with strategist, consultant and public speaker Carrie Lannon on the importance of personal branding. We also share info on a great session from our VP of Creative Nicole O'Leary about multi-generational design, some notes from the recent CEIR Predict conference and Corey Kelley explains the future of blockchain.  Look for a webinar coming from Todd and Dana about exhibiting 101 and here is a link to our Multi-generational Design Webinar from earlier in the year. 

Multi-generational Design

 

Thanks For Listening! 

Sep 7, 2018

This month, we talk with our own EVP of Marketing and Client Strategies Ken Dec about the strategy behind creating a successful exhibit, the structure itself and how great looking rentals like our new Perspective Series can be good for trade show organizers.   

Dana shares some tips on Cause Positioning and we say goodbye to The Expo Group's very first employee! 

 

Thanks for listening! 

Aug 1, 2018

This month, we visit with Amanda Helgemoe from Nuvista Event Management Services and talk about the Exhibitor Advocacy group and how proactive customer service with your exhibitors can help enable show growth.  We also get some handy tips from Broadway, IAVM and look forward to the TSNN Awards in Louisville where we hand out The Expo Group Show Manager of the Year Awards. 

Jul 2, 2018

Thanks for listening to The Exposure Podcast from The Expo Group. This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  Corey Kelley brings another digital download about conversational platforms. 

For more information about The Expo Group, visit us online at theexpogroup.com. 

Jun 5, 2018

This month, The Exposure Podcast brought to you by The Expo Group jumps into Exhibitions Day or (Global Exhibitions Day) on officially June 6.  Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy. Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force.  He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.

We also review some observations delivered from our friend and human-centered design expert Mickey McManus at the recent ECEF event from Lippman Connects. 

Another great Digital Download from Corey Kelley about digital twins and we get scoop on Where In The World was Todd Carruth as he travels to Alaska and takes a cruise for the first time. 

Thanks for listening! 

May 2, 2018

This month, we visit with Amy Schwandt from AC Business Media and a former The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plus another great Digital Download from Corey Kelley about the internet of things. 

Thanks for listening! 

Apr 5, 2018

This month we visit with Exhibit Magazine writer and author Charles Pappas about his new book, Flying Cars, Zombie Dogs and Robot Overlords - How Worlds' Fairs and Trade Expos Brought You The Future.  Prepare for some amazing stories about the history of trade shows and how influential they remain to this day. 

We also find out Where In The World is Dana Freker Doody and talk about Global Meetings Industry Day and how Meetings Mean Business.  We also share info on ASAE's XDP event and other events happening in April. 

Corey chimes in with another Digital Download about AI and events and we remind you about recognizing greatness with a SMOTY Award Nomination. 

Thanks for listening! 

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